What's in a Name?

Perceval  Associates, Inc. provides strategic consultation, messaging, presentation and communications coaching for institutional fund managers, private equity and hedge funds, and family offices. At Perceval, we support our clients in  articulating and positioning their stories, shaping their particular perspective and sensibility into a coherent narrative.

We offer detailed consultation in all aspects of client business profiles. With a comprehensive background in the financial services sector, founder and principal Jane Abitanta draws on over two decades of experience, offering expert consultation for brand messaging through marketing, sales strategy and visual representation. Like the knight Perceval – our legendary namesake – Perceval Associates, Inc. brings an outside perspective that supports our clients in fully articulating their unique professional vision.

It’s why we’re willing to ask the hard questions:

“What gets in your way?”

“Why aren’t you winning more searches?”

“Why can’t your marketers be heard in the organization?”

“Why don’t your star portfolio managers work as a team?”

More than one firm has told us it’s like having a client at the table, one who is telling them the truth. 

Our Strategy

Story building: 
An effective marketing strategy is built on the foundation of a good story, one that is clear, concise and compelling.

Active listening: 
Good listening skills are the fastest way to build an effective connection. 

Effective delivery: 
The success of the story hinges on how well you connect it to your clients’ needs.